5/27/2020 Vista Print Email Outlook
Cimpress (parent company of VistaPrint) is expanding into the core of the print market; “upload-and-print”. They are buying demand generators and no doubt investing in user experiences that will enable self-service online purchasing of print for the largest segment of the print industry (manufacturing of the customer’s design/file).ByPublished: January 6, 2016Earlier this week Cary Sherburne published (parent company of VistaPrint). I started to post a comment about this story and when my comment reached 500+ words I decided it might be better suited for a full article. For full context, learn from Cary’s excellent article first or plough ahead for my take on what I see Cimpress doing in the market place.VistaPrint, to me has been an example of a company applying new technology (the internet) to a legacy market segment (print). Their brilliance was superb timing and expert execution on the strategies behind building “demand” online through search engine optimization (SEO) and paid search for print products that were well-suited for a self-service purchasing workflow (templated products like business cards).
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